The Roll - Automatically organize your camera roll

Scroll less, shoot more. The Roll puts an end to your photo mess by automatically tagging, organizing and helping you find the best images on your Camera Roll.

NEW: ASK SIRI
The Roll is one of the first apps to deeply integrate with Siri. Siri allows you to find the best photos on your iPhone or iPad using The Roll, with voice commands like “Show me photos of sunsets on The Roll”. Discover the combined power of speech and image recognition!

WHAT PRESS ARE SAYING
“The Roll is an incredibly impressive piece of tech (...) Its borderline magic.” - TechCrunch
“The Roll’ is the 21st century version of the Camera Roll; it’s what the Camera Roll should be.” - PetaPixel

SHOOT MORE. SCROLL LESS.
Stop all that scrolling. The Roll makes your photo library smarter, grouping the best shots, events and albums so you have half the screen time. Plus, its easier to free up space from duplicates or accidents.

KEYWORD MAGIC
The Roll automatically tags photos so you can search and share them in a flash. Cat, selfie, food – we got you.

FIND YOUR BEST PHOTOS
The Roll helps you identify the best shots in your Camera Roll. How? By scoring your images based on an algorithm that’s trained by millions of the world’s best photos. Yup – youve got to see this for yourself.

YOUR PRIVACY: SECURED
The Roll wont duplicate or store your information. Your photos are safe, secure, and private to you.